Communication is a vital part of business. While customers certainly appreciate digital systems like email and chat, there are times when simply talking to someone is preferable. Because of this, and the fact that many businesses will always have customers who prefer to talk, most businesses do need a phone system. The question is: How do you find the right one for your business?
1. Know the types of systems out therePhone systems, as with many other types of technology, have evolved and changed drastically from the traditional phones that we are all familiar with. As a result, it pays to be aware of the four main types of phone systems available for small to medium businesses:
- Key systems - These systems are commonly found in many older small businesses as they were designed for up to 40 users. Typically, a Key system offers businesses basic features like hold, line switching, line management, etc.
- PBX - Private Branch Exchange, is private phone networking technology that enables businesses to manage up to hundreds of phone lines and numbers. PBX is usually employed by larger businesses who need multiple phone lines and the ability to network offices together.
- Hosted PBX - These are PBX systems that are managed and hosted by a provider. The system itself is usually housed offsite, which means less up-front investment for the company.
- Centrex - These are specific business features and packages developed for your business by a major telecommunications provider which are usually added onto your monthly phone bill.
- Analog - Traditional landline phone systems offered by phone companies, commonly referred to as PSTN (Public Switched Telephone Network). Analog is familiar to many business owners as it uses existing lines strung by telephone companies.
- Digital - Newer phone systems that use network connections to transmit voice communication. The most common of these systems is VoIP (Voice over Internet Protocol).
2. Consider these four questionsAs you are looking for a new system? If so, it might be a good idea to ask yourself the following questions:
- How many lines and phones will I need? This will likely be one of the first questions a vendor will ask when you start looking for a new system. Take some time to think how many phone lines you will need. For example, will you need one for every employee? Or will a line for every major office or department be enough? You will quickly find that some teams won't need lines at all, while others will need one for every person.
- How much do I want to manage this system? If you want to have complete control over every line, the supporting systems, and the hardware itself, then going for a hosted solution may not be the best of ideas. On the other hand, if you are looking for a solution that is simple to manage for you, then hosted or managed solutions might be the answer.
- How fast will my business grow? If you are expanding quickly, then you will need a system that can develop with you. Many landline systems require technicians to install new lines which can take time, so businesses that are growing quickly may benefit more from digital systems.
- What other equipment will I be using? This is important to know before you talk to vendors because some systems may not work well with existing technology, or other systems you may be using. If you make a list, vendors can then help you quickly find a system that is compatible with your other equipment.
3. Ask your users what features they needBefore looking for a new phone system, you should ask the people who will be using the system what features they need in order to do their jobs to the best of their ability. Some teams may need wireless devices in order to better talk to customers, while others might find video conferencing worthwhile; others still may need a more unified communications platform, including text and instant messages.
The key here is to develop a list of features that your business will need before looking for a new phone system. This will make it easier to find one that fits your needs.