Rethinking the value of social media

Rethinking the value of social media

A lot of businesses are still mystified as how to measure just what kind of value they are truly getting from social media. Because it is a medium that is still evolving, it can be hard to understand just what works and what doesn’t when it comes to social media and measuring its value.

How big data can increase your profit

How big data can increase your profit

One of the biggest, buzziest phrases making the rounds in corporate circles at the moment is “big data”. But what does big data actually mean? What is it and, more importantly, what can it do for your business or organization? The good news is that it’s not just another tired old buzz word that actually has very little meaning (“pushing the envelope”, we’re looking at you!) Using big data within your company can actually help you increase profit.

How data adds value to your business

How data adds value to your business

We all know that data is valuable. After all, the more we know about the inner workings of our business and how our customers behave, the better. But knowing that data is crucial in helping to move your organization forward, and knowing exactly how to use that information to do so are two very different things.

Five online reputation management tips

With the rise of the Internet and social media, it’s now expected that many more companies have an Internet identity. Be it a website or social media, you can guarantee that your customers are looking for you online. While having an online presence is positive, it can also open you up to negative feedback, which can ruin, or at least damage, your company’s reputation and brand.

Five online reputation management tips

With the rise of the Internet and social media, it’s now expected that many more companies have an Internet identity. Be it a website or social media, you can guarantee that your customers are looking for you online. While having an online presence is positive, it can also open you up to negative feedback, which can ruin, or at least damage, your company’s reputation and brand.